Surviving Past The New Year

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Dreamworks released Surviving Christmas (2004) on October 22nd, 2004 and it is being released on DVD on December 21st 2004. Dang, this has to be the quickest release that I have ever seen for a wide-release Hollywood film.

I wonder if any one else out ther believes, like me, that this is the beginning of a trend. I can see a day when most indies and a lot of poorly performing majors are released on DVD after a one or two month theatrical window. This would be great for folks who live in so-called "flyover" county (and third world republics like New Orleans).

I think it is the beginning of a trend. I remember last year when there were huge rumors that Matrix Revolutions, even after making $150 million at the box office, was thisclose to being released on DVD within 2 months of its theatrical release.

Or, this may be part of a larger trend of waxing nontraditional first-release distribution methods for films in general. DVD sales currently outpace box office receipts in most cases. Furthermore, as Internet speeds in the US slowly catch up with the speeds of other nations*, the Internet will become an increasingly popular medium of film distribution.

Personally, I welcome both changes. For one, I prefer to have control over what I watch, I like to watch it in the convenience of my own home, and I like to watch it in DVD quality - so I don't attend a cinema that often.

And, if more films are to be released firstly and economically** via the Internet, well, it doesn't get any more convenient than that - especially for the hundreds of indie and foreign films that I want to see each year but that aren't playing in a theater within 200 miles of my home.

* Koreans, for example, are 98% broadband users - compared to 35% in the US, I think - and their broadband is 15x faster than America's fastest broadband connections. It's a similar story across most of Europe.

** You'd think that since a third of all Internet traffic is BitTorrent traffic, online video downloading services would figure out how to utilize the technology to massively save on online distribution methods and thus increase the quality of the files they distribute and charge reasonable fees.

This way, the studio can take advantage of the ever-regressing holiday theater release strategy AND a Christmas DVD release - much as New Line is doing with ROTK and ROTK:EE, except that the very stupid among us will be Surviving Christmas (barely) in two releases on the same Christmas.

"Hear! Hear!" to Affleck being relegated to straight-to-video releases. Can we get Keanu and Knoxville tickets for that ride?

Maybe they're trying break Affleck into the idea of being a direct-to-video star gradually.