Pixar Tricks of the Trade

National Review Online interviews Pixar's Craig Good. Filmrot has already identified the best pullquote, but that's not going to stop me from using it:

We don't make movies for kids. We make movies for adults, actually ourselves, and then just make sure there's nothing in them that the little ones shouldn't see. The local cineplex is littered with movies made by studios who want to second-guess what the audience wants. We find we get better results by making what we want, and then assuming that there are other people like us out there.

If audiences in general are underestimated, kids really get the patronizing treatment. Two things are often forgotten about kids. One: They have no taste. They will watch just about anything. This is normal and healthy. Taste comes later. Two: They are not stupid! Kids are born intelligent, and there's no good reason to make dumbed-down entertainment for them.

Good also thinks we'll be stunned at how gorgeous Cars is. I for one certainly hope he's right, and that Pixar continues their streak of poor trailers for great movies.