The Matrix as Global Marketing
Follow this link at your own risk! SPOILERS abound! That said, it's a clever shoehorning of the three Matrix movies into various marketing pigeonholes (although why you'd use a shoehorn to pigeonhole anything is beyond me; that's what pigeonhorns are for).
"The Matrix trilogy is the first planetary experiment in marketing film as a universal medium to a global market. Film is the only medium powerful enough to simultaneously inspire and manipulate cultural consciousness, but with a project on this unprecedented scale the Matrix series is required to do two things above and beyond all other things a film must (and normally does) do—which explains in part why good storytelling is so conspicuously absent from the second two installments of the trilogy. These two things are (1) market The Matrix to the three major centers of global film audiences; and (2) do so by appealing to and appeasing the cultural baggage, religious history, and philosophical worldview of those respective cultures."